Q4 2023 Performance of Top Theme Parks Apps in Latin America on iOS

As the year 2023 drew to a close, the theme park industry's digital presence remained a key player in enhancing visitor experiences. Sensor Tower's data provides a glimpse into the performance of the top five theme parks applications on the iOS platform in Latin America during the fourth quarter of the year.

My Disney Experience saw a steady increase in both revenue and downloads, ending the quarter with $39K and approximately 8.8K downloads. Weekly active users peaked at around 10.2K during the holiday season.

The Six Flags app, despite not generating revenue, had a notable surge in downloads, reaching over 11.5K by the end of December. Its weekly active users also saw a significant rise, concluding the quarter at approximately 39K.

NBCUniversal's Universal Orlando Resort app downloads climbed to 6K, while active users grew to reach over 13K in the final week of December, despite also not bringing in revenue.

Disneyland® app maintained a consistent revenue stream throughout the quarter, ending at a modest $1.1K. Downloads showed an upward trend, with nearly 6K in the last week of December, and weekly active users saw a high of 17.5K.

Lastly, Universal Studios Hollywood™ followed the trend of non-revenue apps but observed an increase in user engagement, with downloads reaching over 5.4K and active users hitting 15K by the end of Q4.

For more detailed insights and data on the performance of these apps and others in the theme park category, Sensor Tower's comprehensive analytics platform is the go-to source.